Marketing research

And in online and offline stores, consumers rarely buy something because they really need it. Often people shop for psychological or social reasons. Shopping is not so much a "purchase" as an attempt to mark your place in the surroundings.

The online store has only a few seconds to attract the attention of a potential buyer, just one click and the client is lost.

Some online stores are not as successful just because people are halfway through dropping their shopping cart. They fill it with merchandise, and then they have something clicking in their head, and they change their minds and they leave the site. The reason for this may be unexpected payment or delivery terms.

We will study your target audience, determine the ways of development. Due to this your company will be able to increase sales and win in the competition. Step by step.

Cost: 2000 - 10000 €

Marketing research in Prague

What do you get?

Assessing the position of the company in the market and determining the way of development. Due to this, the firm will be able to increase sales and win in the competition. Step by step, with deadlines and designated responsible persons.

Example from the furniture industry (part of the report):

Маркетинговые исследования в Праге

Analysis of intra-industry competition:

On the basis of this we draw conclusions on the dynamics of the industry, the growth rate of the market, the number of players, the level of competition and the density of advertising on the Internet.
Analysis of intra-industry competition
Map of competitors

Map of competitors:

Market share and growth rate of major competitors.

Comparative analysis of the company’s product and assortment:

Representation of commodity groups with identification of key business areas. Identification of goods-locomotives - goods with the greatest demand. Also products with the largest margins and dynamics of demand development, on which category to focus. Identification of preferences of the target audience. Monitoring of comments and feedback on products.
Comparative analysis of the company’s product and assortment
Comparative analysis of prices and marketing shares of competitors

Comparative analysis of prices and marketing shares of competitors:

It is necessary to establish the right price policy and on the basis of this analysis, recommendations are developed for marketing shares, discounts, partners, etc. What marketing actions are held, on what categories of products, their frequency and attractiveness. What competitors do for the buyer to purchase their goods.

Comparative analysis of marketing channels for the promotion and sale of goods (where the product is advertised):

For each main competitor is analyzed advertising channels for promotion, where he is present and identifies the best channels for advertising.
Comparative analysis of marketing channels for the promotion and sale of goods
Comparative analysis of product positioning

Comparative analysis of product positioning:

USP of the main categories of goods competitors. Under what «sauce» competitors sell certain categories of goods. Each seller presents the goods in his own way. Identify the best accents and decide how to present the goods to us.

Map perception of competitors:

Competitors are evaluated according to the following criteria:
  • cheap / expensive;
  • specialized / not specialized;
  • quality / inferior product;
  • quality service / poor quality service.
Map perception of competitors
Target Audience Analysis

Target Audience Analysis:

Segmentation by sex, age, geography, income, field of activity, education, interest, nature, marital status, etc.; identification of their motives and values. Devices for Internet access and frequency of their use.

Customer Survey:

Survey customers to find out what they like and what they don’t like; what is missing and what needs to be improved or changed.
Customer Survey
Design of a development strategy

Design of a development strategy based on the data obtained:

Assessing the position of the company in the market and determining the way of development. Due to this, the firm will be able to increase sales and win in the competition. Step by step, it will be with deadlines and designated responsible persons.

Marketing research preparation period: 4-6 weeks

Preparation of marketing research is a complex process that requires constant interaction of client and contractor.

Slide 1
How do we increase
sales
traffic
conversion
?

We don’t just add content to the pages, we create a site for selling created specifically for your customers.

Study your niche, target audience, competitors and demand for your product/service.
We develop website structure based on user requests in search engines and create design layout.
After approval of the layout, we develop a unique adaptive design for all devices.
Based on the design that is agreed with you, we create a working interactive web-site.
After creation of the web-site, we give another 1-month warranty. We store all data and provide support within 5 hours (consultations, training).
21 days later you can accept applications from the web-site 👍

Have you any doubts about what you need?

Leave your phone and our expert will consult you free of charge.

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    Our works

    Look at some of our works. In our portfolio there are more than 1300 projects, but not all we can show.

    Creation and development of websites in the Czech Republic

    We develop and promote web-sites in the Czech Republic, the EU and CIS countries at an effective level. We have all the experts for this work: from copywriter and programmer to marketer.

    We demonstrate the end result of work in practice. In 95% of cases our clients start receiving orders on the day of the project launching, provided that contextual advertising also starts. The other 5% get orders even before the launching. With the subsequent promotion the site begins to take the leading positions in its niche on the required requests.

    POKLADNIČKA s.r.o.
    Адрес
    Praha - Háje, Kosmická 745/17
    PSČ: 149 00
    IČ: 27531121
    Телефон

    Contacts

    POKLADNIČKA s.r.o.
    Address
    Praha - Háje, Kosmická 745/17
    PSČ: 149 00
    IČ: 27531121

    Work schedule

    We are closed now. Text us and we will reply within 24 hours.
    POKLADNIČKA s.r.o. The digital agency "Pokladnička" has been operating on the Internet services market since 2008 in the city of Prague. Our agency is a professional team of specialists. We are ready to develop and implement projects of any level. https://goo.gl/maps/fk4EpUgfkut3VPbZA
    Háje, Kosmická 745/17 149 00 Prague Czech Republic
    50.0314512 14.5284823
    (+420) 608 661 301 info@pokladnicka.cz 15000 - 70000 Kč images/web-logo-pokladnicka.png
    Friday
    16.10
    10:00 - 20:00
    Saturday
    17.10
    10:00 - 18:00
    Sunday
    18.10
    Closed
    Monday
    19.10
    10:00 - 20:00
    Tuesday
    20.10
    10:00 - 20:00
    Wednesday
    21.10
    10:00 - 20:00
    Thursday
    22.10
    10:00 - 20:00